Client:
DaVita
Client:
DaVita
Client:
DaVita
Time Frame:
4weeks
Time Frame:
4weeks
Time Frame:
4weeks
Role:
User Research & Brand Strategist
Role:
User Research & Brand Strategist
Role:
User Research & Brand Strategist
Challenge:
Challenge:
Design a solution that supports Remote ICHD Caretakers
Design a solution that supports Remote ICHD Caretakers
Design a solution that supports Remote ICHD Caretakers
Solution:
Solution:
Branded text messanger API powered by AI
Branded text messanger API powered by AI
Branded text messanger API powered by AI
Research and discovery / Competitive content audits /
Key terminology and benchmarking guides / Insights and opportunities / Positioning / Messaging
Research and discovery / Competitive content audits /
Key terminology and benchmarking guides / Insights and opportunities / Positioning / Messaging
Research and discovery / Competitive content audits /
Key terminology and benchmarking guides / Insights and opportunities / Positioning / Messaging
Introduction Research:
Users should be easily able to take action when needed, prioritizing 2 scenarios: transportation failure and missed appointments.
Users should be easily able to communicate with their care team.
Users should be easily able to access the information they need, when they need it. Otherwise, they shouldn’t feel overwhelmed by the information or tasks.
Introduction Research:
Users should be easily able to take action when needed, prioritizing 2 scenarios: transportation failure and missed appointments.
Users should be easily able to communicate with their care team.
Users should be easily able to access the information they need, when they need it. Otherwise, they shouldn’t feel overwhelmed by the information or tasks.
Introduction Research:
Users should be easily able to take action when needed, prioritizing 2 scenarios: transportation failure and missed appointments.
Users should be easily able to communicate with their care team.
Users should be easily able to access the information they need, when they need it. Otherwise, they shouldn’t feel overwhelmed by the information or tasks.
Key Insights:
Action Oriented
Enables Communication
Simple
Key Insights:
Action Oriented
Enables Communication
Simple
Key Insights:
Action Oriented
Enables Communication
Simple
Remote Carepartner Archetype
Remote Carepartner Archetype
Remote Carepartner
Archetype
CHILD OF ICHD
PATIENT
CHILD OF ICHD
PATIENT
CHILD OF ICHD
PATIENT
AGE 40
AGE 40
AGE 40
LOCATED 1 HOUR FROM
LOCATED 1 HOUR FROM
LOCATED 1 HOUR FROM
HAS 2 YOUNG CHILDREN
HAS 2 YOUNG CHILDREN
HAS 2 YOUNG CHILDREN
PRIMARY CARETAKER
PRIMARY CARETAKER
PRIMARY CARETAKER
ENGLISH SPEAKING
ENGLISH SPEAKING
ENGLISH SPEAKING
FULL-TIME WORKER
FULL-TIME WORKER
FULL-TIME WORKER
OVERWHELMED
OVERWHELMED
OVERWHELMED
User journey
User journey
User journey
Concepts
Concepts
Concepts
Ideation
Ideation
Ideation
What we learned
What we learned
What we learned
Priorities based on user research
Priorities based on user research
Priorities based on user research
10 Users
Ages 40-85
4 Male, 6 Female
Intermediated or Advance Technical Proficiency
10 Users
Ages 40-85
4 Male, 6 Female
Intermediated or Advance Technical Proficiency
10 Users
Ages 40-85
4 Male, 6 Female
Intermediated or Advance Technical Proficiency
PRIORITIZE TEXT / CALL
PRIORITIZE TEXT / CALL
PRIORITIZE TEXT / CALL
Text and phone call were ranked highest among users as products they are mostly likely to use to manage remote caretaking.
Text and phone call were ranked highest among users as products they are mostly likely to use to manage remote caretaking.
Text and phone call were ranked highest among users as products they are mostly likely to use to manage remote caretaking.
PATIENT TRACKING AND COMMUNICATION
PATIENT TRACKING AND COMMUNICATION
PATIENT TRACKING AND COMMUNICATION
Patient tracking, communication with healthcare providers and reminders were ranked highest among features users would expect from a chatbot supporting in remote care.
Patient tracking, communication with healthcare providers and reminders were ranked highest among features users would expect from a chatbot supporting in remote care.
Patient tracking, communication with healthcare providers and reminders were ranked highest among features users would expect from a chatbot supporting in remote care.
PRIVACY AND TRUST
PRIVACY AND TRUST
PRIVACY AND TRUST
While half of users (5/10) were comfortable with the idea of an AI bot supporting in remote caretaking, 0 users reported being “not at all concerned” with privacy when using a chatbot for health-related information.
While half of users (5/10) were comfortable with the idea of an AI bot supporting in remote caretaking, 0 users reported being “not at all concerned” with privacy when using a chatbot for health-related information.
While half of users (5/10) were comfortable with the idea of an AI bot supporting in remote caretaking, 0 users reported being “not at all concerned” with privacy when using a chatbot for health-related information.
Nest Case Study
Nest Case Study
Nest Case Study
contact
ProjectJ4ck@gmail.com
303.919.4487
LET’S WORK TOGETHER!
contact
ProjectJ4ck@gmail.com
303.919.4487
LET’S WORK TOGETHER!
contact
ProjectJ4ck@gmail.com
303.919.4487
LET’S WORK TOGETHER!
WANT TO TALK ON
THE PHONE?
WANT TO TALK ON
THE PHONE?
WANT TO TALK ON
THE PHONE?